The Decline of an American Icon: Why Harley Davidson's Sales Slump Matters Harley Davidson's storied history is deeply intertwined with that of American motorcycling culture. Founded in 1903 by William S.
Harley and Arthur Davidson, the company's early success was fueled by innovative designs, clever marketing, and a reputation for rugged reliability.
Iconic models like the V Twin, Electra Glide, and Softail became synonymous with freedom, rebellion, and Americana.