The Spectacle Over Substance Shift in Motorcycle Culture As I rode through California's Pacific Coast Highway, surrounded by sleek machines with gleaming exhausts and flashy decals, a sense of unease settled over me.
What was once a community united by speed and thrill had given way to an obsession with style and aesthetics.
Social media has amplified this trend, turning the joyride into a spectacle driven exercise in self expression. The psychology behind our attraction to motorcycles is rooted in human nature.