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The Billion-Dollar Business Of Belonging

The Great Shift: How Experiences Became the New Currency The world has undergone a significant transformation since my childhood in the 1980s.

Gone are the days of catching buses or walking to the corner shop; these experiences are now rare commodities, replaced by carefully designed interactions and curated events.

As a parent of Generation Z and Alpha children, I've come to realize that what was once ordinary is now extraordinary – and expensive.

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