Starbucks Korea Sacks CEO Over 'Tank Day' Promotion The latest controversy to hit Starbucks Korea involves a promotional campaign that misfired spectacularly, leading to the departure of its CEO.
At the heart of the issue is 'Tank Day', a marketing ploy that sought to capitalize on a long standing Korean tradition but ultimately sparked outrage and calls for the company's head.
Background on Starbucks Korea's 'Tank Day' Promotion In Korea, July 4th marks the anniversary of the Baekje kingdom's unification of Korea and Japan in 660 578 BC.