The Data Trail: How Netflix is Collecting Your Browsing History As you settle into a long night of binge watching your favorite show on Netflix, it's natural to feel comfortable knowing that your viewing habits are being tracked by a company dedicated to "personalizing" your experience.
But what does this really mean? This article examines how Netflix collects user data, its uses, and the potential consequences of being tracked by one of the world's most popular streaming services.
What's in Store: Understanding Netflix's Data Collection Practices Netflix collects an enormous amount of data on its users from the moment they sign up for a free trial or subscription.