The New Normal: Music Meets Soccer in the World Cup Halftime Show The FIFA World Cup has long been synonymous with high stakes competition, national pride, and a lack of entertainment value outside the 90 minutes on the pitch.
However, this year's announcement that Madonna, Shakira, and BTS will perform at the final halftime show signals a shift towards a more diverse audience. At first glance, this fusion of worlds may seem incongruous.
The World Cup has traditionally been a parochial event, but as the global landscape continues to evolve, FIFA is acknowledging its audience now includes not only soccer fans but also music enthusiasts and spectacle seekers.