A Price Increase That's Not Quite So Dire: What the iPhone 18 Pro Pricing Reveals About Apple's Strategy The recent rumors about the iPhone 18 Pro's price hike had many bracing for a shock to their wallets.
Predictions suggested that Apple could add hundreds, even thousands, to the cost of its new flagship models. But Bloomberg's report on the matter suggests we may have been overreacting.
A $100 price increase for the iPhone 18 Pro and Pro Max might seem like a small consolation prize at first glance.