The Unlikely Road to E commerce Success: Lessons from Meesho's Founder Vidit Aatrey's journey to building the $4 billion e commerce empire that is Meesho began with a familiar backdrop: as an IIT Delhi graduate, he was primed for a comfortable corporate career or a stint in the civil services.
Instead, he took a path that would lead him to found one of India's most successful e commerce companies.
Aatrey's story is often reduced to its triumphant conclusion, but the more compelling narrative lies in the twists and turns that occurred along the way.