Sanrio's Soft Power Shifts into High Gear The Yamanashi Ichigo no Osama Museum has drawn fans from far and wide to pay homage to Hello Kitty and other Sanrio characters.
But beyond its glittering façade lies a more nuanced story: one of entrepreneurship, resilience, and the power of soft diplomacy.
The museum's genesis is deeply rooted in the life and legacy of Shintaro Tsuji, founder of Sanrio.