Electric Dreams, Diesel Reality: Ford's Fathom Falls Short Ford's latest attempt to join the electric revolution raises more questions than answers.
Accused of playing catch up in the EV market, the company has chosen a name that suggests a depth of understanding it may not yet possess – the "Fathom" is set to start at $28,350.
Built on Ford's new UEV platform, which promises to reduce wiring complexity with its zonal architecture, the Fathom doesn't exactly signal a bold move.