The Image of Value: Dua Lipa's Lawsuit Sets a New Standard for NIL Rights Dua Lipa's $15 million lawsuit against Samsung Electronics is more than just a high profile dispute over trademark infringement.
It serves as a wake up call to companies like Samsung that the era of lax content oversight is over.
Celebrities' images and likenesses are increasingly valuable commodities, particularly in the digital age where social media and fan engagement play a significant role.