Beyond the Queue: The Unlikely Alliance of Theme Parks and Video Games The intersection of theme parks and video games has long been a fertile ground for innovation, but the latest collaboration between Disney and Epic Games takes this trend to new heights.
By linking the physical experience of riding Millennium Falcon: Smugglers Run with a bespoke adventure in Fortnite, these two entertainment giants are pushing the boundaries of immersive storytelling.
One striking aspect of this partnership is its reversal of traditional notions of engagement and participation.