The Revival of Cozy: What Starbucks' Turnaround Means for the Coffee Industry Starbucks' latest quarterly numbers offer a welcome respite from the industry's recent struggles.
Under CEO Brian Niccol, the company has reversed its decline in same store sales with an innovative approach that emphasizes community and coziness. Niccol, known for reviving Chipotle after its E.
coli crisis, was brought on board two years ago to stem Starbucks' global sales slump. His "Back to Starbucks" plan focuses on cost savings reinvested into creating a welcoming atmosphere in stores.