Behind the Rise of Big Ticket Gear: Why Riders Are Spending More on Safety As motorcycle enthusiasts, we've witnessed a significant shift in rider behavior over the past decade.
Gone are the days when riders prioritized style and aesthetics above all else; instead, they're now willing to invest heavily in safety gear that can make all the difference between life and death on the road.
Understanding the Shift in Spending Habits The rise of big ticket gear is, in part, a response to the growing awareness of motorcycle related fatalities.