Adobe's Latest Acquisition: A Mark of the Times for Marketing Automation Adobe has acquired Indian market intelligence startup Rilo, the latest in a string of moves by tech giants to acquire innovative companies that specialize in marketing automation.
This deal marks a significant shift towards an era where human marketers are increasingly supplemented – or even replaced – by AI powered tools.
Rilo's unique technology allows for the creation of custom workflows that automate tasks such as competitor intelligence, content repurposing, and sales call analysis.