Trapped in a Marketing Stunt As I watched the video of the man stuck inside the Netflix billboard above Sunset Boulevard, I couldn't help but think about the precarious balance between art and commerce.
The stunt, designed to promote "The Last House", raises questions about the lengths companies will go to generate buzz.
The installation is undeniably attention grabbing: a man living on a billboard for four days, attempting to maintain normalcy while stuck 30 feet above the ground, is bound to cause a stir.