The Great Ice Cream Heist: A Chill on the Wallet Ice cream has long been a treat that brings people together, but its current prices are putting a chill on more than just our taste buds – it's an economic reality check.
Parents shell out £50 for their kids over six weeks during the summer holidays, while one vendor outside London's British Museum charges an eye watering £7 for a single scoop with a flake.
The rising costs of milk and chocolate are driving this "iceflation. " These two ingredients are among the five most climate impacted foods, and the increased expenses are being passed on to consumers.