Ducati's Multistrada V4 Grand Tour Targets Long-Distance Pavement Riders
Ultimate Motorcycling's buyer's guide profiles the 2024 Ducati Multistrada V4 Grand Tour, a touring-focused version of the V4 S with standard radar-based adaptive cruise.
According to Ultimate Motorcycling, the 2024 Ducati Multistrada V4 Grand Tour is a sightseeing-oriented version of the Multistrada V4 S. The outlet says the model is set up for long stretches of pavement rather than off-road riding, which distinguishes it from the more adventure-focused versions of the same platform.
The report lists a manufacturer's suggested retail price of $28,395. It also notes that the Grand Tour comes in one dedicated color and graphics package, so buyers who want a different look would need to choose another variant.
Ultimate Motorcycling reports that Ducati adds a radar system as standard equipment on this model, which enables adaptive cruise control. The overview is cut off at that point, so further details about the electronics, features and specifications are not available in the reporting.
The piece is framed as a buyer's guide, meaning its purpose is to help prospective owners weigh the model against alternatives rather than to announce a new launch or a change in policy. Readers looking for full specifications or road-test results will need to consult additional sources.
Background
The Multistrada is one of Ducati's longest-running model families, built around the idea of a single motorcycle that can handle commuting, highway touring and rougher roads. Over successive generations, the line has added electronic rider aids, multiple riding modes and electronically adjustable suspension, features that have become common across premium large-displacement motorcycles.
The V4 designation refers to the four-cylinder-in-a-V-configuration engine layout that Ducati has used across its higher-end models in recent years. Pairing a V4 engine with a touring-oriented chassis and equipment package is one way manufacturers position a bike for riders who cover big distances and want power and comfort in equal measure.
Trim names like Grand Tour generally signal a version tuned for comfort and long-distance use, often with added features such as larger windscreens, luggage-friendly designs, heated accessories or advanced cruise functions. The specific equipment varies from one model year and market to another, so buyers typically compare configurations carefully.
Adaptive cruise control, which adjusts speed to maintain a set following distance from traffic, has appeared on a growing number of premium motorcycles. Systems of this kind often rely on radar sensors, and their capabilities and limits differ by manufacturer.
Buyer's guides also tend to emphasize the difference between a manufacturer's suggested retail price and what a buyer actually pays after dealer fees, taxes, options and regional incentives. Those factors can shift the real cost of ownership considerably.
Why it matters
Large touring motorcycles occupy a competitive segment in which buyers weigh power, comfort, electronics and price. A dedicated touring trim that adds standard radar-based cruise control signals how far manufacturers are pushing technology that was once limited to luxury cars into the motorcycle market.
The reported price of $28,395 places this model in a premium bracket. For prospective buyers, the question is less about whether the features are impressive and more about whether they justify the cost compared with rival touring machines and with lower-priced variants of the same platform.
The limited color and graphics choice is a small detail, but it reflects how manufacturers bundle trim, cosmetics and equipment. Buyers who prize personal customization may view that bundling as a drawback, while others may appreciate fewer decisions at the point of purchase.
For the wider motorcycle community, a touring-focused version that leans into electronics reinforces the shift toward bikes designed to be used daily and over long distances. That shift influences how riders think about what a motorcycle is for and how it fits into everyday life.
Buyer's guides also help shape expectations. When readers see a clear price and feature list, they can compare options more easily, which can affect demand and resale patterns for the model.
What to watch
Prospective buyers should watch how dealers price the Grand Tour in practice, since the actual transaction price may differ from the suggested retail price. Fees, add-ons and regional availability can all change the bottom line.
Equipment can vary by model year, so anyone shopping should confirm which features are standard on the specific bike they are considering. Details of the radar system, including its operating range and how it interacts with other rider aids, are worth verifying directly with the manufacturer or through independent testing.
Independent road tests and owner feedback will help show how the bike performs in real touring conditions, including comfort over long days, fuel range and weather protection. Insurance costs, maintenance intervals and resale values are also worth researching before purchase.
Finally, readers should keep an eye on any updates to the model lineup, since manufacturers often revise trim levels, pricing and features from year to year.
Viewpoints
Commentary from our columns: three angles on this story.
The Rider the everyday rider's view
Most of us will never ride across a continent, but plenty of us dream about it. A bike built for long pavement miles speaks to that dream, and a dedicated Grand Tour trim suggests Ducati has thought about the person who wants to spend a whole day in the saddle and still feel fresh at the end. Standard adaptive cruise control is the kind of feature that changes how a long highway stretch feels, reducing the constant speed management that tires a rider out.
Still, comfort is personal. A seat, a windscreen and a riding position that suit one rider can feel wrong to another. Before anyone signs paperwork on a bike like this, it is worth sitting on it, riding it if possible, and imagining the fifth hour of a trip, not just the first ten minutes at the dealership. The best touring motorcycle is the one you actually want to get back on the next morning.
The Wrench the mechanical view
Electronics are only as good as the mechanical package they sit on, and a touring machine asks a lot of its components. Long hours at steady speed put different demands on cooling, brakes, drivetrain and electrical systems than short commutes do. A radar unit and adaptive cruise add sensors, wiring and software that a home mechanic cannot easily inspect, so owners should understand where their diagnostics will need to go when something needs attention.
My advice is simple. Before buying, ask the dealer what service intervals look like, which items require specialized tools, and how software updates are delivered. Keep a logbook of every check, and treat sensor cleaning and pre-trip inspections as routine. Good maintenance habits matter more on a bike that will spend its life covering big miles.
The Ledger money and the industry
A suggested retail price of $28,395 is a starting point, not a verdict. The real question for any buyer is how the Grand Tour compares with alternatives at similar price points, and how its features translate into value over several years of ownership. Standard radar-based cruise control is a meaningful addition, but buyers should weigh it against what it costs to insure, service and eventually resell a premium machine.
Dealer pricing, incentives and the availability of a single color and graphics package can all shift the economics. Shoppers who negotiate carefully and run the numbers on total cost, including fees and depreciation, will be in a much stronger position than those who focus only on the headline figure. In premium motorcycling, the sticker price is rarely the whole story.